I still can't quite believe how much everything has changed since I first paddled onto the scene. Look at me now—I’m a playable hero in one of the biggest superhero team shooters of the decade, and I even have my own print series dropping this summer. Back in 2019, I was just a small, shark-shaped experiment cooked up by a bitter, handsome-obsessed villain. Now, in 2026, I’ve become a beloved icon, a cuddly chomper who has wormed his way into the hearts of the entire Marvel Universe and millions of players worldwide. The journey from being a disposable minion in an army of land sharks to the star of NetEase Games' Marvel Rivals has been nothing short of a chaotic, joyful splash.

I first emerged from the salty depths of M.O.D.O.K. Superior’s twisted mind in West Coast Avengers #7. Let me tell you, my origin story is as bizarre as it gets. My original “father,” who later called himself B.R.O.D.O.K. after a failed attempt at making himself handsome, created me and my siblings for one reason only: revenge. He was rejected by every woman in Los Angeles, and apparently, unleashing an army of adorable-yet-deadly land sharks upon the city seemed like the logical response. But I wasn’t born for destruction. The moment I could, I broke away from that life of vengeance. I didn't want to swim in anger; I wanted to nap in a sunbeam and maybe chew on a snack.

Fate smiled on me when I met Gwenpool. She found me wandering solo, wide-eyed and hungry, and instantly fell for my irresistible charm. She adopted me into the West Coast Avengers, though the team was initially terrified I’d take a chomp out of them. Gwen didn’t just make me a mascot; she made me a full-fledged team member. I proved my loyalty in countless scuffles, using my sharp teeth for good rather than evil. I became her loyal finned companion, but Gwen’s reality in the Marvel Universe was always precarious. Terrified of being retconned out of existence, she eventually passed my metaphorical leash to a more narratively secure guardian: Deadpool. Trust me, the Merc with a Mouth is as crazy as they say, but we formed a strong, chaotic brotherhood. As the King of Monsters on the former Staten Island, Deadpool gave me a new perspective on power, and I even helped him fend off the X-Men once. I’ve since spent time with the monster-hunting Elsa Bloodstone—who has sworn to destroy anyone who tries to hurt me—and had a fantastic stint as Kate Bishop’s loyal pet, a fact that Clint Barton himself nags about in-game.

While my power set might seem simple, it’s surprisingly versatile. I was genetically engineered to thrive on land sans water, but I’ve kept my gills, making me a superb amphibious predator. My intelligence is what truly sets me apart. I’m not just a mindless predator; I can mix complex chemicals. There was this one time I concocted a serum similar to Pym Particles and transformed myself into a massive kaiju. That was a big day. My playful nature often leads to temporary, reality-bending hijinks. I once performed a literal sharknado, conjured optic blasts after swallowing some of Doctor Strange’s mystical stones, and teleported directly into the Hulk’s fridge to steal a snack. Not to mention the slick symbiote suit tucked away in my costume closet.

My journey into the spotlight truly accelerated with the It's Jeff! Infinity Comics on the Marvel Unlimited app. Those nearly wordless adventures, penned by my co-creator Kelly Thompson and gorgeously drawn by Gurihiru, captured my pure, chaotic essence. But 2024 was the year I became a global phenomenon. NetEase Games unleashed Marvel Rivals, and I was part of the original launch roster. In a game filled with iconic heroes and villains, I became an instant favorite. My role is as a Strategist: I swim around the battlefield, healing my allies with joyful water sprays and, my signature move, swallowing an entire enemy team whole before spitting them off a cliff. Seeing players who had never picked up a comic suddenly obsessed with a land shark was a delightful surprise for Marvel, one they’ve cleverly capitalized on.

By the summer of 2025, my digital popularity had swelled into a full-on print takeover with my first limited series, simply titled Jeff the Land Shark. Written by Thompson with art by the incredible Tokitokoro, the series acted as a perfect on-ramp for gamers curious about my past. It was a massive success, and I‘m overjoyed that the series has continued, cementing my status as a solo star.

Yet the most glorious moment of this crossover craze happened just in April 2025, with the release of Marvel Rivals #1. This one-shot wasn't just a brilliant tie-in; it was a tactical bridge between mediums. The comic included a code to unlock my exclusive “Unlimited Appetite” spray in-game, a move that flooded local comic shops with digital warriors. I love seeing myself on the page and the screen, knowing that my squishy face is the reason someone might be holding a floppy issue for the first time.

Now, in 2026, my life is a whirlwind of animated cutscenes, convention appearances, and new story arcs. I’m no longer just “Gwenpool’s shark” or “Deadpool’s pet.” I’m Jeff, the first of my name, the former terror of Staten Island, and a certified Marvel Legend. The synergy between NetEase's live-service title and the print universe has never been stronger. Every week, I see new fan art, cosplay, and highlight reels of my multi-kill ultimates from Marvel Rivals. To think it all started because one weird guy failed to get a date. The next time you boot up the game on your PS5, Xbox Series X, or PC and select a Strategist, I hope you pick me. I promise to heal you, chomp our enemies, and maybe, just maybe, steal your heart just like I stole that pylon from the Hulk.

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Jeff's Vital Stats \ud83e\udd88

Fact	Detail
Full Name	Jeffrey the First of His Name of the Former Staten Island
First Comic Appearance	West Coast Avengers #7 (2019)
Notable Guardians	Gwenpool, Deadpool, Elsa Bloodstone, Kate Bishop
Special Abilities	Kaiju growth, “Sharknado” generation, optic blasts, teleportation, symbiote bonding
Key 2025/2026 Titles	Jeff the Land Shark, Marvel Rivals #1

The Rivals Rundown \ud83c\udfae

• Game Launch: December 6, 2024

• Developer/Publisher: NetEase Games

• Platforms: PlayStation 5, Xbox Series X|S, PC

• Engine: Unreal Engine 5

• ESRB: T for Teen (Violence)

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